Predictable ticket pacing— stop after stop.
You don't need "better ads." You need a repeatable launch-to-doors pacing system—built for touring expos, where every stop has different audience behavior, different momentum, and a real deadline.
Using my Preheat → Amplify → Surge method, we build demand early, scale what's proven, and turn up urgency at the right time—so you can feel 70–80% sold before the final 1–2 weeks… instead of scrambling, discounting, and hoping.
The System
A ticket-sales operating system built for touring expos.
Most agencies "run ads." I own ticket pacing from launch to doors.
Preheat
10–6 Weeks Before Doors
This is where your momentum is made. Before we push ticket sales hard, we build warm demand, test hooks and angles, and learn what each market responds to. That early data becomes your advantage—because every decision we make later is backed by signals, not guesswork. What this creates: steady early velocity, clearer messaging, fewer surprises.
Amplify
6–2 Weeks Before Doors
Now we scale what's working—on purpose. Winning creative gets more budget. Weak angles get cut. Fresh messaging rotates in before fatigue sets in. This is where steady ticket velocity is built—not by luck, but by structure and pacing discipline. What this creates: consistent sales rhythm + predictable momentum.
Surge
Final 2 Weeks
This is the close—and we do it without panic. We retarget the highest-intent audiences, tighten the message, and apply urgency that drives action without discounting your brand. The goal isn't a last-minute miracle. The goal is a strong finish built on everything we've engineered before this point. What this creates: a confident final stretch (and a room that's already mostly full).
Ready to build a ticket sales engine for your event?
Is This You?
This is built for a very specific kind of founder.
The results come from fit + runway + repeatability. This system works because it's designed for the right event model—not because it tries to be everything to everyone.
This IS for you if…
- You run a touring consumer/public expo with 5+ stops per year
- Your event has been running for at least 1 year
- Your stops are single-day events
- Your tickets are typically $25–$75
- You want predictable ticket pacing—not random spikes
- You care about being 70–80% sold 1–2 weeks before doors
- You have 10+ weeks of runway before your next stop
- You can invest $3,000+ in Meta ad spend per city stop
- You have access to ticketing + tracking data
- You move quickly and want an expert who can own the ad machine
This is NOT for you if…
- This is your first event
- You're looking for a last-minute rescue with no runway
- Your main goal is cheap clicks, followers, or boosted posts
- Your budget can't support a full launch-to-doors system
- You don't have access to purchase data
- You require multiple layers of approvals for every change
- You want someone to "just run ads" without owning pacing and outcomes
Champagne Client Gates
What I need to see before I say yes.
I don't take every inquiry—and that's intentional. If the conditions aren't in place to drive real results, I'll tell you directly.
How We Work Together
Choose the support level that fits your tour.
Every offer is built around the same outcome: stronger ticket velocity, clearer pacing, and less last-minute pressure.
Single-Stop DFY
Premium execution for one high-stakes stop.
You hand over execution. I build and run the full Preheat → Amplify → Surge system for a single event stop—strategy, campaign management, creative direction, optimization, and pacing oversight from launch to doors.
- ✓Full 3-phase campaign strategy + management
- ✓Audience architecture + retargeting setup
- ✓Ad copy/messaging strategy + creative direction
- ✓Optimization based on pacing + ticket velocity
- ✓Weekly reporting with clear visibility
- ✓Post-event debrief with strategic takeaways
Best for: Single-city campaigns, premium first engagements, test markets.
Multi-Stop DFY
The system that gets smarter every stop.
This is the best fit for touring expos—because your data compounds. Every stop strengthens creative decisions, clarifies audience behavior, and improves pacing benchmarks. The longer we run together, the more efficient your ticket engine becomes.
- ✓Everything in Single-Stop DFY
- ✓Cross-market learnings applied in real time
- ✓Ongoing localization by city + audience behavior
- ✓Tour-level pacing visibility across stops
- ✓Strategy shifts based on prior market performance
- ✓Preferred per-stop pricing
Best for: Established touring expos with 5+ stops/year.
Ticket Sales Intensive
You have the team. You need the playbook.
If you already have an in-house buyer or executor, this gives you the strategy without the management layer. I audit your current approach, review the model, and build a clear launch-to-doors blueprint your team can execute immediately.
- ✓Pre-session intake + event audit
- ✓90-minute deep-dive strategy session
- ✓Full 3-phase campaign plan
- ✓Audience architecture + targeting recommendations
- ✓Creative direction + messaging frameworks
- ✓Pacing benchmarks + KPI targets by stage
Best for: Founders with capable execution who need a stronger system.
About
I don't run generic Meta ads. I build ticket pacing systems for touring expos.
I'm Alli Marler, a CFC-Certified Meta Ad Strategist focused on one thing: helping repeat consumer expo owners create predictable ticket momentum from launch to doors.
Most agencies treat event campaigns like any other ad account. They boost posts, chase cheap clicks, and optimize for metrics that don't tell you the only thing that matters:
Will the room fill?
Ticketed events have a timeline. There's a right window to build warm demand, a right window to scale what's working, and a right window to convert with urgency—without cheapening your brand.
That's why I built Preheat → Amplify → Surge.
I work with a small number of clients at a time because this is not volume work. It's performance work. And if I don't believe the conditions are in place to produce results, I'll tell you before you spend a dollar.
Results
What happens when ticket pacing is actually managed.
When the right system is in place, ticket sales stop feeling random—and you stop carrying the whole event on your nervous system.
"I recently worked with Alli for an ad audit (full day intensive). Before working with her, I was struggling with my funnel and ads. Throughout the process, Alli helped by providing clear feedback and a concise to do list. Because of her expertise, I was able to get started on changes right away. I especially appreciated the hands-on approach, clear communications, and genuine care for me as a person. I would highly recommend Alli."
"Before working with Alli, I was feeling really discouraged and stuck when it came to my ads. From our first call, Alli stepped in with such clarity and precision. Within the first few weeks, we saw a complete turnaround: 2.87% click-through rate, $1.31 AUD cost per lead, 317 new high-quality leads, and 5 backend sales from my tripwire offer. My messaging was connecting. I felt seen in my own marketing. And most importantly, I felt inspired again. If you're a coach or service provider who would prefer to spend their time delivering, rather than stuck in the Facebook Ad abyss, Alli is the person to call."
Jennifer Robertson
Author, Fertility Coach
"I recently worked with Alli for DFY ads management. Before working with her, I was struggling with not knowing anything about the tech behind ads, how to set them up or the creative behind them. Throughout the process, Alli helped by creating all of the ad creative, setting it up, troubleshooting as needed and clearly communicating how the ads were performing. I would highly recommend Alli to anyone who is looking to get ads started and running without spending months trying to DIY it!!"
Susan Portz, MS, RD
Fertility Dietitian
"From start to finish, Alli clearly guided me through all the steps necessary to complete what I thought would be an overwhelmingly difficult process. From the questions Alli asked it was evident that she has organizational skills suited to complete my project. The finished project is more than I could ever have imagined or even hoped for!"
Case Study
If this worked in a cold market under pressure, imagine what it can do in a proven one.
A look at what strategic pacing can do when conditions aren't ideal.
Case Study
Babies & Bumps — Houston Launch
The Challenge
Houston was a brand-new market with limited runway and no established local audience. Minimal warm list, real pressure, and a timeline that demanded smart sequencing—not spray-and-pray spend.
The Result
The Houston event became the highest-attended and highest-grossing Babies & Bumps event of the entire 2025 season — validating the market and establishing a strong baseline for future Houston stops.
How We Did It
- → Cold audience campaigns to introduce the event + build awareness
- → Retargeting layers as traffic + engagement grew
- → Creative + message shifts as doors approached
- → Urgency-based conversion messaging in the final stretch
Each phase fed the next—so momentum was built, not forced.
This was a harder-than-ideal launch. Which is exactly why it proves the power of a real pacing system.
Apply Now
Let's see if we're a fit.
Tell me about your tour model, runway, and upcoming stops. I personally review every application. If it looks aligned, the next step is a strategy call—where we map out what stronger ticket pacing can look like for your next city.
Strategy Call Application
FAQs
Straight answers before you apply.
No fluff. No vague promises. Just clear answers so you can decide if this is the right fit.
The Preheat phase is what makes everything else work. You can't build warm demand, test angles, and create retargeting pools in 3 weeks. The 10-week minimum isn't arbitrary — it's the minimum required to run a real system. Shorter timelines produce worse results and I won't take on work I can't do well.
Still have questions? The best way to get answers is on a strategy call.